Unique Physique Clothing

I have had the good fortune to work closely with a great friend of mine who owns and operates one of the fastest growing sports and leisure wear brands in the fitness industry.

Even with the current and growing success of the company he approached me with the idea of a rebrand to really take the company to the next level.

The first thing we looked at was the logo mark and felt that it really didn’t do the brand justice or represent the vision he had for the company. The thinking behind the design was that there is nothing more unique than a fingerprint, and because it’s part of the body it lent itself well to the physique element also.

The logo mark was then used to re-artwork all the brand assets, including all packaging and tagging. All social media headers were updated as well as the website and emailer templates.

On top of some additional marketing material, I also had the pleasure of getting involved in the design of the clothing itself which I have really relished. It has allowed me to work with not only the concept images but also the actual CAD’s supplied by the manufacturers.

Check out some of their fantastic collections at www.upclothing.co.uk